Ep #86: Want to Charge Premium Fees? Here’s What Your Coaching Must Deliver

Hey coach, if you are holding back from charging premium fees because something just doesn't feel solid yet, I see you. This isn't about faking confidence or forcing higher fees. This is about becoming the kind of coach who leads with real impact. Because it's not about your brand, your following, or how long you've been coaching; it's about the kind of results your sessions deliver. 

I'm Kendall. In this episode, I'm walking you through what high-impact coaching really looks like and why it's the foundation of every premium-priced offer you will ever put out there into the world. So if you're ready to be seen, paid, and referred to as a powerful coach, this is the episode that you've been waiting for. It's all here for you in this episode of The Money Coach School Podcast. Let's dive in.

Welcome to The Money Coach School Podcast. To really excel at coaching women, you have to be skilled, confident, and even fearless at money coaching. If you're passionate about women holding genuine money power and love supporting women entrepreneurs, then this is the show for you. Now, here's your host, money feminist Kendall SummerHawk. 

Hey beautiful coach. So many good things are happening here at The Money Coach School. As I mentioned in a previous episode, it was episode number 85, which you can go catch, we are doubling down. We're doubling down on visibility. We're doubling down on building trust with the people coming into my world. We are doubling down on achieving our money goals. In that episode, I shared how the identity that I am fully owning is, "I am the leader. I am the certainty."

Which may sound a little awkward, but it creates a visceral feeling inside of me. The feeling of certainty, impact, decisiveness, clarity, all the things that I know are what it takes and what goes into being a seven-figure business in today's world. Now, I've made nearly thirty million dollars in my coaching business. And honestly, right now, today, I feel like I'm starting my business again from scratch because this is a new era. And the foundation of any high-earning coaching business is charging premium fees for your highest-level coaching spaces.

Now, if you've been wondering, "Well, Kendall, how do I confidently charge higher prices for my coaching?" This episode is your wake-up call and giving you a strategy all-in-one. Because premium fees require high impact. It is not about the prettiest brand, the perfect website, or how many followers you have. The real question is this: Is your coaching actually delivering premium-level results?

And if you're being honest, maybe there's a quiet truth that you haven't said out loud yet. That truth being that you're not completely sure your coaching is creating the kind of transformation that high-end pricing promises. Now, that doesn't mean you're not passionate or wise or soulful or gifted. It means no one's taught you how to coach at a level that commands premium fees with integrity. So in this episode, we're going to talk about what really earns you the right to charge more and how to step into the identity of a coach who leads powerfully and gets paid accordingly. So let's jump in.

Number one. Premium pricing starts with delivery. A lot of coaches focus on branding, positioning, and mindset work, which is all great, but they do that to justify charging more. And yes, those things matter, but they're not enough. You can have the best messaging in the world, but if your sessions feel scattered, if you're unsure how to lead someone to a real shift, or if you're still hoping the client gets something out of it, you're going to feel wobbly around your prices.

Now, here's the deeper truth. Clients do not pay more just for your presence. They pay more for your precision. Really take that in. They pay for the way your coaching shifts them, for how seen, empowered, and clear they feel walking away. For the tangible results they can feel, not just kind of think about. So when your sessions create tangible results, pricing gets a whole lot easier. You're not convincing. You're inviting someone into something powerful, and you know it's powerful because you know it works. Your pricing becomes a reflection of how confidently and consistently you deliver value. And that doesn't start on social media; that starts inside your coaching sessions.

Which leads me to number two. And I want to give you a snapshot of what high-impact coaching actually includes. And I can do an entire podcast episode on this, which I probably will, but for today, let's keep it to the fundamentals. High-impact coaching is not about giving advice, doing all the talking, or using 20 tools in a session. What it looks like is starting sessions with clarity and direction. Keeping the coaching session clean: no rescuing, no rambling. Coaching on the real problem, not the surface story. This is so huge.

It includes knowing when to go deep versus when to pivot and change direction and take the client in an entirely new direction. It includes holding emotional depth without you absorbing it. It includes wrapping up with a shift the client can actually feel and apply. This is the kind of coaching that gets remembered. It creates client longevity with you, and it creates referrals. And it builds your reputation faster than any social media strategy ever could because your coaching speaks for itself. Here's a quick example.

One of my students came into Courageous Coaching Certification®. She had already been certified from somewhere else, and that's very common. About fifty percent of the people coming into Courageous Coaching Certification® are brand-new to coaching, have never been certified. The other fifty percent, they've already been certified somewhere else, like this person. So here's what she told me. She said, "Before Courageous Coaching, my sessions were hit-or-miss. Sometimes they'd go deep, sometimes they'd flop, and I never really knew why."

And then a few weeks into Courageous Coaching, which you can get certified in six weeks, it's very fast, she messaged me, and this is what she said: "My client said this was the first time she actually saw what's been holding her back and that she finally feels like she can move forward. I did not wing it. I led her. I used the core structure of Courageous Coaching and, of course, Positions of Empowerment, which I absolutely love, and I knew exactly what I was doing."

So, that's a real-life example of the impact of high-impact coaching. That's what happens when your coaching is rooted in skill, not guesswork. And that's what earns premium fees, not because of a new Canva template, but because in this case, her coaching got better.

All right, number three. Clients pay more for results that they can actually feel. So, let's talk about why women say yes to premium coaching. It's not the number of calls or sessions in your package. It's not how much content you've created. It's not the length of your package. It's not a massive bonus stack. It's not even about how long you've been coaching. It's how they feel after coaching with you.

Women pay for the breakthrough they've been circling around for months. They pay for the new identity that they're stepping into. They pay for the decisions they're now making much more easily. They pay for the higher-level vision that they're now moving forward with. And they pay for the moment they finally feel like someone gets them. This kind of work doesn't happen by chance. It happens when you know how to coach with clarity, depth, and precision.

And this is why I'm so passionate about helping women become real coaches: skilled, intuitive, and strategic. Because when you know how to coach with skill, intuition, and strategy, and depth and power, your income reflects that. And that's why I always say this, and yes, this is blunt, but it's the truth. What I always say is, "If you want to earn more, you need to coach better." Your income will rise to meet the quality of your coaching sessions. And by the way, this is true whether it's one-on-one or group or in workshops, retreats; the venue or the actual delivery container doesn't matter. You show up as the coach you are, no matter what the container.

All right, number four. The shift from winging it to being skilled. Okay, so let me say this with love and with clarity. If you have ever finished a coaching session and thought, "Oh, I hope that was helpful," or "Did that even land?" Or you've asked yourself, or you've said to yourself, "I wish I knew what to say next," or "I feel like I talked too much," or "I hope she got something out of that," or "I don't know if I went deep enough." Any of those things, and I get it. A long, long time ago, at the beginning of my coaching career, I used to say those things to myself, and it sucked. It was terrible. It was very demoralizing.

So if that's happening to you, you're not alone, but you also don't have to stay in that place. It's time to shift from hoping your coaching is working to knowing it is. And that kind of certainty doesn't come from wishing or winging it. It comes from having a coaching method you trust and the skill to use it with confidence. When you're trained to coach with precision and depth, you don't second-guess yourself. You lead, you deliver, you create change that lasts, and premium fees become the only obvious choice.

All right, so to wrap up here, coaching is a skill. It is a skill, and it's one you can learn, refine, and truly embody. When you have a coaching methodology, one that honors your intuition and gives you structure, everything changes for you and your income. You don't have to hustle harder to raise your rates. You don't need a fancier brand or another mindset pep talk. You need coaching skills that anchor you in certainty. Certainty that your coaching creates real change. Certainty that your clients walk away transformed. Certainty that you're the kind of coach women remember, refer, and return to.

And that's what I teach inside Courageous Coaching Certification®. You know, I have to say though, this isn't just a certification. It's so much more than that. It's where you become the woman who leads with presence, who earns with purpose, and coaches like her work matters, because it does. We teach you how to coach and create results in just thirty-minute sessions: no rushing, no rescuing, no rambling. And that's how you coach powerfully. It's how you build your identity as a high-earning coach, and you protect your time at the same time.

If you're ready to rise into that next version of yourself, the version who coaches powerfully, earns abundantly, and knows she's the real deal, then this is your moment. If you're ready to deliver coaching that creates a ripple effect, coaching that changes lives and earns abundantly for you, this is your next step. So, go check us out at KendallSummerHawk.com/cc for Courageous Coaching. Or you can click on the link in the show notes and join me inside of certification now. Let's make this the turning point that you've been waiting for.

All right. And as always, know that coaching changes lives, starting with yours. You've got this, and I want to thank you for being here, as always. All right, my beautiful Coach and beautiful soul. I will see you in our next episode next week.

Thank you so much for tuning into this week's episode of The Money Coach School Podcast. If you enjoyed this podcast, make sure you follow so you never miss an episode. Also, I would so love and appreciate if you would leave a 5-star review. Your review supports women just like you in discovering all of the juicy tips and insights I’m sharing here on how to coach women on money.

And if you want to learn how to excel at coaching women on money, definitely go to KendallSummerHawk.com and check out the wealth of money coach trainings that we have for you. Thanks so much for being part of this money coaching movement and for tuning into the show every week.