Ep #113: The Emotional Economy of Your Business

Hey coach, what if the real engine of your business growth isn't your strategy, but your emotions? I'm Kendall and in this episode of The Money Coach School Podcast, I'm showing you why your emotional state is actually the single biggest predictor of your income, and why every price you set, every decision you make, and every opportunity you say yes or no to, is shaped first by the emotion you're operating from.

Now in this episode, you're going to hear the three emotional KPIs, Key Performance Indicators, that determine how fast you grow. Plus I'm giving you four specific shifts that turn your emotional state into a wealth-building asset instead of a liability. Because an emotion isn't just a feeling, it's an investment. And some emotions will yield a higher return for you than others. It's all inside this episode of The Money Coach School Podcast. Let's dive in.

Welcome to The Money Coach School Podcast. To really excel at coaching women, you have to be skilled, confident, and even fearless at money coaching. If you're passionate about women holding genuine money power and love supporting women entrepreneurs, then this is the show for you. Now, here's your host, money feminist Kendall SummerHawk.

Hello, beautiful coach. Today we're talking about something that most women never get taught, and that's that an emotion isn't just a feeling, it's actually an investment. And some emotions, yeah, they yield a higher return than others. If you've been following me for more than a hot minute, you know that I am fascinated about the link between the money that you make and the emotions that you feel. The two are inextricably linked because every decision, every price, every client conversation, every way you show up is shaped first by the emotional state that you're operating from. So, not shaped by strategy or how hard you work or how many hours you put in, shaped by your emotions. I've been talking about this for a number of years now.

And right now, the women who are earning the most, yeah, they're not the ones pushing the hardest. They're focused, they're intentional, but they're the ones who understand their emotional economy and they run it with intention. So today we're getting into emotional profitability, emotional debt, and the three emotional metrics that predict your income better than anything else. Let's dive in.

Number one, what emotional profitability actually means. So I want you to think of emotional profitability as the emotional state that creates million-dollar decisions and momentum and ultimately overflow, which is something you've been hearing me talk about for a number of years. I did an episode on million-dollar decisions where you can hear why you need these starting today and how million-dollar decisions help you filter everything you decide about in your business so also that you're up-leveling continuously with less effort. Now that's episode 89 and definitely go give it a listen and I will link to it also in the show notes.

Emotional profitability is like the emotional version of earning interest on your money. So just like compound interest grows your money over time, the right emotions compound your confidence, your capacity, and of course, your income. Now emotional debt, it's the opposite. It's that backlog of fear, hesitation, guilt, comparison, scarcity. You know, it's that sticky energy that drains you, that slows your sales and keeps you circling the same decisions without moving forward. I know that one really, really well.

So here's how it often shows up. You're starting your day feeling self-trust and thinking, I can handle anything. That's emotional profit. Contrast to starting your day feeling doubt and thinking I'm behind. That's emotional debt. Making a decision in minutes, profit. Overthinking a simple decision for like three weeks, that is interest fees on top of emotional debt. Emotions accumulate on both sides, profit and debt. So the question is, which tally is greater for you? It's like if your emotions were a profit and loss statement, would you be in overflow or would you be in overdraft?

The intention here is to learn how to allocate your emotional energy toward what creates wealth instead of what drains it. It's about becoming aware of the emotions you're feeling and choosing the ones that make you money instead of spiraling into the ones that pull you down. I'm going to give you a few tips here today that are going to help you.

So let's go into our next section, section number two. The three emotional metrics that predict your income. Business success is often measured in what are called KPIs. That just stands for Key Performance Indicators. And a KPI is really just a fancy term for a metric that you've pre-decided is important and valuable. So let's apply this age-old business strategy to the emotional economy inside of your business. These are emotional KPIs for women and once you know them, everything in your business becomes easier.

So, metric number one is what I call your emotional home. Your emotional home is the emotion you spend most of your day sitting in. It's like your default. This is the one you settle back into over and over again. But being in emotional home does not automatically mean it's a positive, profitable emotion. So for example, if your baseline is uncertainty or urgency or frustration or scarcity, that's going to show up in the decisions you make about, well, everything. Like your prices, your marketing, the types of clients you focus on marketing to, everything in your business.

But if your emotional home is for example, certainty or faith or conviction or commitment, your entire business expands. Your emotional home is one of the strongest predictors of how money is going to flow to you because remember, every decision is shaped first by the emotional state that you're operating from the most.

Metric number two, emotional recovery speed. High earning women are not immune to dips. We have them, believe me, it's business. It's cyclical, it's seasonal, there's ups, there's downs, all the things everybody experiences. The difference though is that high earning women just return to themselves, to their emotional home faster. So for example, a slow launch doesn't become a story. A no from a perspective client doesn't spiral into self-doubt. A tech glitch doesn't turn into a drama. Recovery speed is one of the most valuable skills that you can learn and practice because the faster you return to your emotional home, the faster your income stabilizes and grows.

Metric number three, emotional capacity. I love this one. Actually, I love them all. So emotional capacity is very simply your ability to hold more without collapsing into scarcity, overwhelm, whatever. So, more clients, higher prices, bigger decisions, more responsibility, more visibility, more money. When your emotional capacity expands, your ability to earn expands with it.

So my emotional home is certainty. I have the certainty that no matter what, I can figure out a way to make something work. I mean, there's just no way that's not going to happen. I will figure out a way. Before I got there though, before I made that my emotional home, I would say my emotional home was more like a little tiny apartment and it was filled with self-doubt. Okay? So choosing certainty as my emotional home truly was like a switch flipping. I remember doing it early on in my business. And when I did that, I was no longer scared of more clients, which was actually the compelling reason for making that switch is I wanted to have more clients and I was terrified. And I decided to start making my emotional home certainty.

And so then, like I said, I was no longer scared of more clients of having a team, handling challenges, running large events, serving hundreds of coaching clients at a single time, charging top of the line premium prices, certifying coaches. All of the decisions and choices that led me to creating 30 million dollars in revenue came from my emotional home of certainty. That's it, very simple.

So check in, which of these three emotional KPIs needs clarity from you starting this week? Your emotional home, your emotional recovery, or your emotional capacity? Now you may say all three and I get that. My coaching for you is to focus on them in this order, home, recovery, capacity, okay? Because your emotional home is your foundation, it's your baseline, it's what you return to and it's what gives you strength and certainty.

All right, let's go on to number three. The emotional economy audit. I want you to take a moment and ask yourself, where am I leaking emotional currency right now? Where am I paying emotional interest fees? Here's what that might look like: hesitating, discounting, avoiding a decision, overcoaching, overthinking, delaying your next move, dragging out having a conversation, worrying for three days instead of addressing something in like 10 minutes, okay?

Compared to or versus, where are you creating emotional profit? So emotional profitability looks like making a clean yes or no decision. You can always make a different decision later, that's fine. Clean yes or no today. Honoring your calendar, responding to opportunities quickly, holding boundaries, trusting your decisions, following through on what you said you would do, which means what you said to yourself that you would do. Receiving money without tension or guilt, showing up clear and certain, making decisions that honor your future, not based on your past. Your past is not going to get you where you want to go.

This type of an emotional audit shows you exactly where your emotional economy may be losing power and where you can shift your focus to change your economy and to start building wealth inside of your business.

All right, number four is I want to give you four simple ways to build an emotionally profitable business. These are four shifts that can change the way that you make money. So, shift number one, choose your emotional home and choose it consciously, choose it daily. Not the old one that you perhaps have been defaulting to. I want you to choose the one that you want your decisions, your marketing, and your day to be shaped by. Emotional homes don't just happen. You choose them and then you practice living there. I'm a homegirl. I love it. So I love this metaphor. It just works so, so well and it feels so settled and comforting and rock solid to me and I hope it does for you as well.

Shift number two, make decisions instead of delaying them. Oh my god, decision limbo, it is one of the biggest forms of emotional debt. Here's the mindset to take in. Every time you delay, you pay. Ouch, right? All right, shift number three. Create space from emotional noise or I should say create distance from emotional noise. Other people's opinions are not facts. Uncertainty, yeah, it's actually not a danger for you. And someone else's reaction doesn't tell you anything about the quality of your work or your worth. Emotional noise drains your economy fast and you get to step out of it.

Shift number four, use emotional authority, not emotional reaction. And I think this could be about the most important one. Emotional authority means you decide how you feel before the circumstances decide for you. You choose the emotion that runs your business. You choose how you interpret what's happening. That is so powerful. Let me say that again. You choose how you interpret what's happening. You choose whether you're anchored or reactive. When you use emotional authority, you don't collapse under pressure. You don't shrink your prices. You don't hand your power over to fear. You move from intention and emotional power instead of drama and reaction. And this is what creates sustainable income, creates clean decisions, and it creates overflow.

All right, so let's recap and I have coaching questions for you. To recap, your emotional home sets your foundation. It is your foundation. Your emotional recovery speed determines how quickly you regain momentum. Your emotional capacity expands what's possible for you. And when you combine all three with emotional authority, that's when your business becomes emotionally profitable. This doesn't have to take a long time. Starting today, you're going to notice a difference tomorrow. The changes happen very, very quickly. And this is when decisions get cleaner, opportunities get clearer, and your relationship with money becomes more powerful, more grounded and focused on wealth creation with grace.

So, I promised you coaching questions to support you and of course, I always come through on what I promise. So here they are. Question number one. Notice what emotion you've been investing in as your emotional home, let's say over the past couple of months. Is it certainty or is it doubt? Is it conviction or is it faith? Or is it scarcity? Or is it confidence? Whatever it is. Notice what it is and write it down.

And then here's the second question. I want you to ask yourself, if you had, let's say a hundred thousand dollars, hundred thousand dollars writing on that emotion, would you still choose it? If that's not a yes, oh boy, you know what to do. Pick a new emotion, right?

And coaching question number three. Consider what it would feel like to spend even just, let's say 30%. So 30% more time in the emotional home that's profitable for you. What would that be like for you?

Yes, this is a simple awareness that will elevate how you feel, but it will also dramatically shift the results that you create.

All right. So if you're ready to shift your emotional economy and step into the million-dollar version of your business, I invite you to come join me inside my brand new free workshop. It's called Uplevel, where you'll create the money breakthrough that unlocks your million-dollar business. Uplevel, where you'll create the money breakthrough that unlocks your million-dollar business. I just had to say it again. I love the title of this workshop so much. And I can't wait to show you what's possible. So, click on the link below in the show notes, get yourself registered. A replay will be available for a limited time, so you definitely don't want to miss this one.

And remember always, you are here for more. More money peace, more money power, more unapologetic wealth on your terms. This is your money empowerment era and as I love to remind you, I am so here for it and I am so here for you. All right, thank you for listening and I will see you in the workshop, Uplevel, and also I will see you next week here in our next episode.

Thank you so much for tuning into this week's episode of The Money Coach School Podcast. If you enjoyed this podcast, make sure you follow so you never miss an episode. Also, I would so love and appreciate if you would leave a 5-star review. Your review supports women just like you in discovering all of the juicy tips and insights I’m sharing here on how to coach women on money.

And if you want to learn how to excel at coaching women on money, definitely go to KendallSummerHawk.com and check out the wealth of money coach trainings that we have for you. Thanks so much for being part of this money coaching movement and for tuning into the show every week.