Ep #107: 6 Ways to Actually Keep the New Profit After Raising Your Prices

Hey coach, you raised your prices. Awesome. Because you're ready to lead at a higher level. But now the real work begins, which is holding the money with clarity, confidence, and yes, power. I'm Kendall, and in this episode of The Money Coach School Podcast, we're getting into what happens after the price raise, so you don't just make more, you actually build overflow.

If you've ever felt the pull to overspend, to rush into hiring, or to match your new income with new expenses, this episode will show you exactly how to stop leaking your profit and start leading with it. This is how you make your price raise mean something by turning new revenue into real, lasting financial power. It's all here for you inside this episode of The Money Coach School Podcast. Let's dive in.

Welcome to The Money Coach School Podcast. To really excel at coaching women, you have to be skilled, confident, and even fearless at money coaching. If you're passionate about women holding genuine money power and love supporting women entrepreneurs, then this is the show for you. Now, here's your host, money feminist Kendall SummerHawk.

Hello, beautiful coach, and welcome back to The Money Coach School Podcast. Alright, we're diving right in here because you know what? You were not meant to raise your prices, go through all that work, the emotional recalibration, all the things it takes to raise your prices, just to end up with the same bank balance, right? I mean, that's not what you want. So, in this episode of The Money Coach School Podcast, we're talking about what happens after you raise your rates and the moves that keep your profit from slipping through your fingers.

Because here's what most coaches and consultants don't realize. Raising your price doesn't mean anything unless you learn to hold the profit in a new way. Otherwise, you're just spinning a bigger number through the same old patterns.

So if you've ever raised your rates and then caught yourself overspending, overhiring, or wondering where all that “extra money” went, this episode will show you exactly what to avoid and what to do instead to turn that increase into real financial power.

Alright, let's dive in. But right before we do that, if you can please take one second, like literally one second, and click the follow button. And that way you never miss an episode, I get happy, and our lovely bestie, the algorithm, gets to put this podcast in front of other like-minded women who want to lead powerfully with money. So hit that follow button and let's dive in.

So we're going to start with three things you do not do with the newfound extra money because these patterns don't just show up when you're starting out, they show up every time you grow. So here are three things to avoid when the extra money starts rolling in.

Number one, don't inflate your lifestyle too soon. I know it's tempting. You raise your rates, you have your first $15,000 or $25,000 month, whatever it is. And suddenly, you're upgrading that hotel room. You're hiring the private driver. You're adding the $5,000 mastermind you didn't plan for. And I get it. There's nothing wrong with investing or enjoying your money. But if you inflate your lifestyle before you normalize having more, what you're actually doing is reinforcing to your nervous system that money still needs to move fast in order to feel safe.

It's weird, right? Logically, you think more money will make you feel safer. But subconsciously, that's often not the case. We actually often feel unsafe with more money because of fears of being judged or someone taking the money, or our spouse or partner being angry or upset if we're making more than they are. There are like a hundred reasons why a person can feel unsafe having more money.

So it's natural that we want to rid ourselves of that feeling by ridding ourselves of the money. So don't do that. Let the money sit. Let your bank account expand. Let more become normal. You know, I always say you want to be like Velcro with money. You don't want to be like Teflon where it just slides right off you. You want to be like Velcro.

Alright, number two, don't outsource your authority. Here's a common pattern. You raise your rates, you bring in a bigger client, and the next thing you do, you start paying other people to hold your decisions for you. And it can sound like it makes sense. Oh, I just need to hire a new strategist to help me with XYZ. Or I need a new VA because I can't keep up now. Now, support is beautiful, but not when it's a reaction to feeling uncomfortable having more money.

And I know this firsthand because what I did, and the way I fell into this trap, was I hired an event planner. I was doing a lot of workshops. I hired an event planner who was very, very expensive, and she did a great job in a lot of ways and definitely helped me make more money. But she was, this was a six-figure a year position. And truthfully, I didn't need to pay her that much. Plus, she got commissions on sales. I didn't need to do all that. I totally outsourced my authority.

And the minute you hand off your authority, you dilute the leadership that just created the money. So before you hire, ask yourself, is this decision an extension of my authority, or am I trying to escape something?

Alright, number three, don't match the new income with new expenses. This is the biggest way, the most common way that I see women collapse the gain of a price raise without even realizing it. So you raise your rates by 50 percent, awesome, and your spending rises just as fast. New software, new service providers, new commitments, suddenly you're back at zero profit but with a fancier, more costly business to run.

I heard somebody once call this "expense bloat." And that's a crude phrase, but I laughed when I heard it because I thought, "Oh, wow, that is so true. Been there, done that," right?

Your growth deserves to be profitable. Get that. Your growth deserves to be profitable, not just prettier, not just fancier. So please, pause before adding new expenses. And ask yourself this question, does this elevate my actual delivery, or is it just feeding my image, feeding my ego?

Alright. Now, let's shift into a different form of holding your power with more money. Because raising your prices is just the beginning. The real shift happens when you hold that money in a new way. So here are three overflow-aligned moves that you want to make with your new profit.

Number one, and I already alluded to this, let the money sit in your account for 7 days, 10 days, really mark it on your calendar. I have all of my clients inside Secret Energy of Money do this. Don't touch it. Don't move it. Don't mentally spend it three times over. Alright, you can mentally spend it three times over. You can't help yourself from doing that. But don't actually spend it. Just let it be there. Just let it be.

This is nervous system training. It rewires the pattern of urgency and replaces it with safety. It helps tell yourself this is normal. This is safe. I know how to handle more. And what's going to happen is you may go through a rollercoaster set of emotions. That's good to notice because you're going to be making more and more money, so you want to go through those emotions, get coaching, come in, I'll coach with you inside Secret Energy of Money, and learn how to be the woman who has more money. Because the real flex here isn't how fast you can spend the money. Like, that's nothing. That's a nothing burger. Anybody can do that. The flex is how powerfully you can keep it.

Alright, number two, direct a portion into overflow, not obligations. So before you pay your bills, before you put all that money into a debt paydown, which I highly recommend you don't do, before you reinvest, before you celebrate, move a specific amount into your money peace account. That's your safety net. It's your cash cushion. That's your sovereignty. That's your receiving made real.

Now remember, overflow doesn't happen when there's extra. It happens when you decide that holding money is your new standard. Overflow isn't what's left. It's what you lead with. And you can hear me talk about Money Peace specifically in episode 90, "Money Peace Versus Velocity, Choose Your Path to Profit." So that's episode 90, and I'll link to it here in the show notes as well.

Alright. So number three, journal what this money gets to mean for you right now. Because if you don't consciously decide what this money gets to mean, your old patterns will decide for you. Journaling anchors the money in your current identity, so that it doesn't get filtered through who you used to be. So what you can write down is, "This money means I'm safe to be fully seen. This money tells me that leading gets paid. This money is what happens when I stop negotiating with doubt."

Now you can write all kinds of statements. In fact, I would encourage you to write like 10, even 15, "This money means" statements and see what comes up for you. See how much you can deepen the emotional connection you have to having created this new money through your increased pricing.

Now, remember, if you don't choose what the money means, old stories will choose for you. We don't want that. So this step isn't fluff, it's financial identity work. And it's how you make sure you don't slip into shrinking even when the money gets big.

Alright, so let's recap, and here's the invitation, really, the challenge. Don't just raise your prices. I mean, definitely raise your prices. And by the way, I've been doing a whole series on pricing, so if you go back and catch the last few episodes, you're going to hear me talk about pricing from many, many different angles. So definitely do that. So don't just raise your prices, though, raise your capacity to hold more money without scrambling to spend it. Raise your standard for what profit means to you in your world. Raise your identity to match the woman who doesn't just earn more, she leads with it.

And you can ask yourself these questions again. Question one, where am I tempted to overspend now that more is coming in? Number two, am I hiring or investing to expand my authority or to hand it over? And number three, does this expense elevate the delivery of my work or just the image, the ego of my business?

Because raising your rates, yeah, that's actually easy. It really is. But holding the profit with power, clarity, and calm, that's the difference between more income and actual overflow. And that's what you're here for.

By the way, if you have not yet watched my free workshop called Overflow, then definitely check it out at KendallSummerHawk.com/workshop. The two sessions on million-dollar decisions and million-dollar emotions are so well worth your time learning about. So definitely go check that out.

And remember, you're not here to play small with your pricing, your power, or your profit. You're here for more, more money peace, and you're here to activate more money power and to build unapologetic financial success on your terms. This is your money empowerment era, and I am so here for it, and I am so here for you.

Alright, thank you so much for listening. Thank you for your loyalty. I so appreciate that in you. And I will see you here in next week's episode.

Thank you so much for tuning into this week's episode of The Money Coach School Podcast. If you enjoyed this podcast, make sure you follow so you never miss an episode. Also, I would so love and appreciate if you would leave a 5-star review. Your review supports women just like you in discovering all of the juicy tips and insights I’m sharing here on how to coach women on money.

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