Ep #120: Creating An Extraordinary Money Goal

Hey coach, if you want to change your financial life, you have to start by changing the size of the goals that you allow yourself to claim. And most women have been conditioned to choose money goals that keep them comfortably small. I'm Kendall and in this episode of The Money Coach School Podcast, I'm showing you what extraordinary money goals really are. You're going to hear why ordinary goals keep ambitious, sensitive women like you circling the same income and how extraordinary money goals activate a completely different level of self-trust, emotional power, and earning capacity for you.

Because every financial breakthrough starts with the woman who stops shrinking her ambition and finally tells the truth about what she wants. It's all here for you in this episode of The Money Coach School Podcast. Let's dive in.

Welcome to The Money Coach School Podcast. To really excel at coaching women, you have to be skilled, confident, and even fearless at money coaching. If you're passionate about women holding genuine money power and love supporting women entrepreneurs, then this is the show for you. Now, here's your host, money feminist Kendall SummerHawk.

Hello, beautiful coach. Today we're talking about extraordinary money goals. Not reasonable goals, not let's see how it goes this year, not I'll aim for a little more than last year. I mean the kind of money goal that changes your identity the moment that you claim it. The moment you get honest about what you want financially without apologizing for it, everything starts to shift. Your decisions get sharper, your actions get super focused, your results start to unfold and then they compound.

But most women have never been taught to set goals like this. So, this episode is not about traditional, abstract, male-oriented goal setting. This is about extraordinary money goals and why they are a money feminist act. Let's dive in. And if you haven't already, please go ahead and click that follow button near this episode. I am your money coach and every new episode is here to strengthen your coaching, your cash flow, and your clarity in your relationship with money. And let's be honest, clicking the follow button helps the algorithm tell me that you value this episode and we'll get it out into the world in the hands of more ambitious, sensitive women like you. So, click the follow button.

All right. So, to understand extraordinary money goals, we have to first look at why the ordinary ones never move women. Most women set money goals that feel responsible. Why? Because women are conditioned to say, "Don't be greedy. Don't be too ambitious with money. Don't out-earn your partner. Don't make other women uncomfortable. Don't want too much." And that conditioning creates small goals. It creates predictable goals. It creates safe goals. And safe goals don't activate anything inside you. They don't change how you think, behave, lead, price, or show up. And that's why they're just boring and unmotivating.

Now, extraordinary money goals are the opposite. Extraordinary money goals create pressure, absolutely, but in the best of ways, in a really great way. Not stressful, hustly pressure, but the kind of pressure that turns a piece of coal into a diamond.

Extraordinary money goals are a catalyst for you to see your money patterns, clean up your money habits, raise your standards, stop tolerating scarcity dynamics, and step into million-dollar decisions. Ordinary goals? Yeah, they maintain your current income identity. Extraordinary money goals create an entirely new one.

So what makes a money goal extraordinary? Let's define what that actually means and why the number itself is only a part of the story. So, here's the simplest definition. An extraordinary money goal is a number that requires a new version of you to exist, a new version of you to emerge. An extraordinary money goal is defined by what the number asks of you.

Ordinary money goals protect the status quo. Extraordinary money goals demand evolution. A more emotionally powerful version of you. The you who can hold bigger money, who makes cleaner decisions, who makes those decisions faster, who operates from overflow instead of financial panic, who regulates her emotions instead of outsourcing her agency.

And here's where it gets transformative. Because when you claim an extraordinary money goal, the work is beyond numerical. It's personal. When you set an extraordinary money goal, you're not just raising the number, you're raising the woman that you are. An extraordinary money goal insists that you stop navigating money from your old emotional blueprint. It asks of you a new emotional operating system with money, one built from self-trust and clarity and overflow instead of from fear or guilt or scarcity.

It asks you to confront with total honesty the parts of your identity that have been quietly negotiating with your potential. Because the moment you choose a goal that stretches you, something profound happens. You can no longer hide from your brilliance. You can no longer outsource your decisions. You can no longer pretend your patterns aren't costing you money.

Extraordinary money goals surface every place where you've been diluting your power. They ask you to become the woman who can hold more, not just the woman who hopes for more. So they stretch your capacity to believe in bigger numbers, absolutely. They stretch your willingness to lead through your discomfort. They stretch your standards around what you tolerate financially. They stretch your relationship with visibility and ambition and self-worth, and they stretch your ability to regulate your emotions when money feels uncertain.

They invite you to shift from managing your income to commanding it, from reacting to money to partnering with it, from stepping around your desires to organizing your entire business to serve your desires. And this is why extraordinary money goals work. They require emotional evolution and that is so freaking exciting, right? They call forward a higher, cleaner, unapologetic version of you. And this is the version of you who trusts her decisions. This is the version of you who leads her business like it's capable of delivering everything that she wants, because it is.

Extraordinary money goals are not about intensity. I know it might sound like it, but they're really not about intensity. They are about intention and identity and internal alignment. They ask more of you, but they also give more back to you. You rise into a new energetic altitude and at that altitude, money has a very different conversation with you.

But the reason women avoid extraordinary money goals, it's probably not what you think. Because even with all that power and possibility, most women still resist setting extraordinary money goals. And the reason is not what you've been taught. Women do not avoid big money goals because they lack confidence. They avoid big money goals because of what visible ambition has been interpreted to mean. For example,

When a guy misses a goal, all he does is think, "Okay, next strategy, moving on." When a woman misses a goal, she thinks, "I'm not capable. I've embarrassed myself. I shouldn't have aimed that high." This is patriarchal conditioning. Women learn young that visible ambition is dangerous. So when you consider an extraordinary money goal, like for example, maybe it's $250,000 for this next year. Or $500,000 in revenue at a 40% profit margin. Or paying yourself $20,000 a month consistently. Or creating $500,000 cash in personal wealth, in cash in the bank.

All those types of goals like that trigger deeply stored messaging, messaging like, "People will judge me. What if I don't deliver? Who do I think I am?" And I know that one was the biggest one for me is who do I think I am? And it still grabs hold of me sometimes. And that's why most women dial down their money goals until they feel safe.

But the insight here is that extraordinary money goals are not dangerous. You know what they are instead? They are crystallizing. They show you exactly where your emotional work is. They expose every place you still make yourself small. They reveal old money identities so you can retire them, right? And this is why money goals, especially, activate the most growth.

Money touches identity. Money touches safety. Money touches power. And women are just not socialized to hold any of those things. And that's why extraordinary money goals are money feminism in action.

So choosing an extraordinary money goal is a direct refusal to perform smallness, right? It's saying, "Nope, I'm not available for that anymore." When a woman says, "I'm creating a $500,000 year," or "I'm paying myself $150,000," or "I'm building $300,000 in personal wealth," whatever it is, what she's really doing is declaring, "My ambition, yeah, it's not a problem. My desire is not a threat. My income gets to match my impact." That is money feminism.

It's the decision to no longer shrink your financial vision. It's the decision to no longer price from guilt. It's the decision to no longer stay modest for other people's comfort. It's the decision to no longer pretend you don't want more when you really do. Women don't build extraordinary wealth by being polite. They build extraordinary wealth by telling the truth about what they want and then leading themselves toward it without apology.

So let's talk about the real purpose of an extraordinary money goal because it's beyond the number. It's the transformation it demands. A high-level money goal isn't really so much about the number. It's about what the number asks of you. So extraordinary money goals ask, number one, where are you doing business from fear? In other words, where are you taking actions or making decisions from fear? It asks, number two, where are you delaying decisions? Oh my gosh, that's such a gotcha for me. It asks where are you leaking money power? It asks number four, where are you undercharging? And number five, it asks, what are you tolerating because it feels familiar?

So if the money goal doesn't help you answer these questions, because an extraordinary money goal should absolutely, immediately be a catalyst for you to be able to answer these questions with quite a bit of clarity. If it's not doing that, then it's not extraordinary.

Extraordinary money goals are not about external pressure. I know it's easy to think that or be afraid of that. You don't need to be afraid of that. It's not about external pressure. These are about internal expansion. An extraordinary money goal is about internal expansion.

Because once you step into the identity of a woman who moves $300,000 a year through her business, or keeps 40% profit intentionally, or pays herself consistently, or invests like a woman who knows her future is bankable, you don't go back. Your identity changes permanently. And this is the real point of the goal. Beyond the number, it's the becoming. I mean, I've made $30 million in my career as a coach, and I'm here to tell you, the money is fantastic. Don't get me wrong. But it is about the becoming.

And so now that you understand what extraordinary money goals actually do for you, let me walk you through how to set one in a way that elevates, not overwhelms your identity. So here's how to set an extraordinary money goal that strengthens your self-concept instead of shrinking it.

Step number one, let desire lead, not conditioning. So you can ask yourself if no one was watching and no one had opinions, what extraordinary money goal would I claim? That's your real goal. That's the honest one. Step two, choose a number that exposes your patterns. Extraordinary money goals show you your emotional defaults of things like avoidance or overthinking. Hello, that's me. Undercharging, people pleasing, money hiding, permission seeking. The right money goal will disturb your normal and that's a good thing. That's the point.

Step three is practice being her before you hit the goal. Way before. You will never hit the goal if you don't practice being her right now. So the question to ask yourself is, who is the woman who already earns that? How does she think? What does she no longer tolerate? How does she make decisions? What decisions does she make? What does her calendar look like? What does her pricing sound like?

Then begin behaving like her now because identity creates income. Step number four is make decisions that match the future, not the past. And this is something that takes a little bit of entrepreneurial discipline, but I have faith in you. You can do it. So when your money goal is extraordinary, your decisions must rise to meet it. So let your goal become a filter. For example, would the woman earning $300,000 a year say yes to this, whatever this is? Would the woman with $500,000 in personal wealth handle money like this? Would the woman paying herself $20,000 per month consistently still offer this package?

Those are just some examples of how you can apply that future you having achieved the money goal, the extraordinary money goal, to the you of now, to the you of now. So let the future you interrupt the present you. Let the future you interrupt the present you. And step number five, stop grading yourself against a timeline. Women are conditioned to panic when the calendar doesn't match the plan. But extraordinary money goals operate on identity timing, not calendar timing. You hit the number when you hit the identity and that's the only timeline that actually matters.

So let's bring this home and make it even more personal for you. Here's a question that you can journal on right now. The question is, what is the extraordinary money goal that I keep pretending I'm not allowed to want? Yeah, that's the number. Write it down. Circle it. Claim it. And then ask yourself, what version of me does this require? Because that's who you are becoming. That's the real win. Beyond the revenue, beyond the milestone, beyond the number, the becoming.

All right. So to wrap up, because at the end of the day, extraordinary money goals aren't about pressure, they're about power. And to wrap up, I want to say that extraordinary money goals are not frivolous. They are not greedy. They are not unrealistic. This is an identity tool.

It's a tool that helps you stop performing financial smallness. It's a tool that helps you stop under-earning your talent. It's a tool that helps you stop hiding your ambition. It's a tool that helps you stop waiting for permission. It's a tool that helps you to stop building a business that keeps you trapped in just enough. You are an ambitious, sensitive woman. Your money is meant to reflect your power, not past conditioning.

Extraordinary money goals show you where your power lives. It invites you into overflow, into leadership, and into financial self-trust, and into the version of you who is done playing at the edge of her potential. You want the full potential. You get to want big things. You get to choose big things and you get to create big things not by pushing harder, but by becoming the woman your goal requires of you.

Here's the thought I want to leave you with. This is your season for extraordinary money. Write that down. This is your season for extraordinary money. This is your money era. If you want to pop on social, @KendallSummerHawk on Instagram, DM me what your extraordinary money goal is for this upcoming year. I would love to hear it. All right. Thank you so much for listening and I love you. I love your loyalty. Thank you and I will see you next week with a new episode.

Thank you so much for tuning into this week's episode of The Money Coach School Podcast. If you enjoyed this podcast, make sure you follow so you never miss an episode. Also, I would so love and appreciate if you would leave a 5-star review. Your review supports women just like you in discovering all of the juicy tips and insights I’m sharing here on how to coach women on money.

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